Europe’s content industries: New opportunities for storytelling, funding and technology

Europe’s creative and cultural industries are vibrant and vast, representing 4.2% of the EU’s GDP, employing 8.4 million – and enriching the lives of citizens everywhere. The EU entertainment software industry is growing steadily and profitably. Video and film continue to be acclaimed European exports. And a profusion of new interactive and online technologies – from social media to virtual reality – are opening new opportunities for European entrepreneurship. To maximise its impact in the future, the European content industry needs to collaborate better with technology companies, innovate new finance and business models, and look to growing global markets while maintaining their European identities.

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Original article published by Science Business on April 11, 2019